Client success story
Breakwells needed more than a new storefront. Jora ran a combined migration, catalogue, conversion, and search programme so the ecommerce platform, the product data behind it, and the traffic arriving on it were all pulling in the same direction.
Client context
Coatings and paints are a technical, specification-heavy category, which makes catalogue accuracy and search visibility just as important as storefront design. Breakwells needed a plan that treated the migration, the product data, the conversion path, and the SEO structure as one connected project rather than four separate jobs.
Work completed
Migrated the store and rebuilt the catalogue structure around collections, variants, and specifications.
Improved product and category pages so technical buyers could find and trust the right product faster.
Built the technical and collection SEO needed to support the new catalogue long-term.
Running a technical product catalogue?
Bring the current platform, product range, and growth goal. We will map the programme that gets all four moving together.
