Jora Solutions / ROAS Tool
Break-even ROAS Calculator
Find the ROAS your ads must hit before the campaign covers traffic, refunds and fixed costs.
ROAS floor
Ready
Focus
Profit floor
Output
Required ROAS
Runs
In browser
Result
What to do next
Run the calculation to see the ROAS floor before you judge the campaign.
Here's what you should do instead
Do not scale from platform ROAS alone. Compare it to your break-even floor, then improve margin, conversion rate or AOV before increasing budget.