Jora Solutions / Growth Tool
Customer Lifetime Value Calculator
Turn order value, purchase frequency and margin into a lifetime value figure, and check what you can actually afford to pay for a new customer.
Lifetime value
Ready
Focus
Profit LTV
Output
LTV : CAC
Runs
In browser
Result
What to do next
Run the calculation to see what a customer is really worth.
Here's what you should do instead
Don't judge acquisition spend on revenue alone. Use profit LTV against CAC to decide whether to push harder on acquisition, or fix retention and margin first.