Client success story
ARX sells workwear and PPE to trade and retail buyers who need to trust product specification before they buy. Jora runs ongoing SEO and ecommerce optimisation for ARX, with monthly reporting that keeps performance visible rather than left to guesswork. Behind the storefront, Jora also built an interconnected Shopify operational dashboard and a custom CRM, so sales and fulfilment data stay in one place instead of spread across spreadsheets.
Client context
ARX sells into a category where the wrong product can mean a safety failure, so search visibility and product pages both need to work harder than in a typical retail category. Jora's job is to keep ARX visible for the right specification-led searches and keep the ecommerce experience clear enough to convert that trust into a sale.
Work completed
Technical and content SEO targeted at specification-led workwear and PPE searches.
Category and product page improvements that support trust and conversion.
Shopify connected to a custom CRM and operational dashboard, so orders, stock, and fulfilment sit in one place.
A recurring report that keeps ARX and Jora aligned on what is working and what is next.
Business systems
Before the system was connected, ARX had gone six months without a single online order — stock, orders, and fulfilment were tracked manually and disconnected from the storefront. Jora connected Shopify to a custom CRM and an operational dashboard so the team could see and act on orders as they happened.
Selling a specification-led product?
Bring the current catalogue and reporting gaps. We will map the SEO, CRO, and reporting plan that keeps performance visible.
