Client success story
Trips & Tours had a search presence almost entirely reliant on people already searching for the brand by name. Jora built a structured SEO programme around the destinations, trip types, and questions travellers actually search for, so the site could start winning visitors who had never heard of the brand.
Client context
Before the programme, almost all of Trips & Tours' search traffic came from people who already knew the brand. That's a sign a site is invisible to the much larger group of people who are searching for a destination, trip type, or travel question, not a company name. The opportunity was to build genuine discovery, not just protect brand search.
Work completed
Separated destination, trip-type, and question-led searches from brand search entirely.
New and restructured pages targeting the non-brand searches travellers actually use.
Brand and non-brand traffic reported separately, so genuine growth stays visible.
Relying on brand search alone?
Bring your current search performance and we'll map the destination, trip, and question-led opportunities worth building first.
